Direct mail advertising is an amazing way to promote your business. However, if you aren’t going to do it correctly, you may as well not do it at all. Here, we outline some common mistakes businesses make with direct mail advertising, and what you can do to avoid them:
Using the wrong mailing list
The most important part of your direct mail advertising campaign is your mailing list. If you are not reaching the right audience, it doesn’t matter how well-written your copy is or how eye-catching your artwork is. To have a successful direct mail advertising campaign, the most important thing to do is to find the right list. Name Works can help you reach the right audience with our high quality and specific direct mail lists.
Not testing the campaign
The only way to improve your campaign is by testing it. Do this by sending out two different campaigns at the same time and tracking them. See which one is more successful, then use this to inform your future campaigns.
Not including an offer
The way to get a reader to respond to your mailing is with an offer. Be thoughtful about what offer will draw your customers in. The word “free” has incredible powers in terms of advertising. When people believe they are getting something for free, they are much more likely to respond to direct mail advertisements.
Using weak copy
You can have eye-catching graphics on your advertisements all you want, but what people really want are facts. The copy on your advertisement should tell people all of the information that they need. Being too vague kills the number of responses you will get because it does not compel people to action.
Name Works has the technology and experience to provide you with direct mail marketing lists that will revolutionize the way you do marketing and advertising. Contact us today.